Burning List

The Tiger Woods’s apology live-blo

The League: Why do apologies matter?

Video: Tiger Woods Apology: The Shame Hall of Fame

Send in questions about Tiger Woods’s statement to Post sports columnist Sally Jenkins and Slate sports editor Josh Levin.

Send in questions about Tiger Woods’s statement to Post sports columnist Sally Jenkins and Slate sports editor Josh Levin. Send in questions about Tiger Woods’s statement to Post sports columnist Sally Jenkins and Slate sports editor Josh Levin. Live chat: Tiger Woods press conference: What did you think?

More on Tiger Woods’s apology from the Post’s Feb. 18 coverage:

Tiger Woods is scheduled to speak publicly Friday for the first time since his car accident in November, beginning what his agent Mark Steinberg, according to ESPN, called “the process of making amends” for the sex scandal that sent him into hiding for three months.

What we can expect to hear from the world’s greatest golfer? What should he be saying?

Public relations expert Dan Leinweber was online Thursday, Feb. 18, at 1 p.m. ET to discuss Tiger Woods and how he might address the scandal.

Leinweber is president of Leinweber Associates, a public relations firm which represents national news clients and companies.

____________________

Dan Leinweber: Hi, everyone. I will chat with you about tomorrow’s Tiger Woods press conference and discuss not only what we can expect to hear from the world’s greatest golfer, but also what he should be telling us. I will answer your questions on Tiger’s specific situation and how public figures in general should address similar circumstances.

_______________________

Long Island, N.Y.: Dan, why didn’t Tiger just post a video on his Web site with his statement? By doing the control freak thing, he comes off as somebody playing the media. I think this just invites many more “Emperor Has No Clothes” columns about his cursing, club slamming, ignoring fans, caddie tantrums. What’s he going to do…Freeze out already frozen out reporters?

Dan Leinweber: You are indeed correct–”his” press conference is about being in control. However, this should not be a one-way dialogue–the public won’t buy it and it won’t end continued speculation. Tiger should not just say how hard it is for him and his family, but stand up and answer the tough questions!

_______________________

New York, N.Y.: Dan, Pete Rose admitted betting on baseball the same week that the Hall of Fame vote was announced. Tiger makes his announcement during the Accenture tournament. Isn’t it bad form to upstage your peers even to stick your finger in the eye of an antagonist?